Max Bupa Health Insurance has called for a creative pitch. The account size is estimated to be in the vicinity of Rs 8-10 crore. Information with exchange4media indicates that leading ad agencies have participated in the pitch. Max Bupa Health Insurance Limited is a joint venture between Max India Limited, which is an Indian multi-business corporate and UK-based Bupa Group, the international healthcare company.
Company officials were not available for comments at the time of filing the report. However, it is understood that the company is looking for 360-degree campaign idea that traverses across print, TVC, OOH, BTL and internet. The first round of presentations will happen next month.
Bupa is a leading UK player in the health and care domain, with and international presence. Established in 1947, it has around 10 million customers in over 190 countries and more than 49,000 employees.