The Cannes Lions International Advertising Festival has named Matias Palm-Jensen, Creative President of Farfar, Sweden, as the 2006 Cyber Lions Jury President.
Terry Savage, Executive Chairman of the Festival, said, “Matias is a master of interactive advertising. His passion for creative groundbreaking work and his experience on many international panels are great credentials for taking on this leading role.”
Commenting on his appointment, Palm-Jensen said, “I am very proud and humbled having been appointed chairman. But the time has run out for the digital industry to be humble. Traditionalists – you’d better watch out!”
A law graduate, Matias saw the potential and possibilities of digital advertising back in 1994, when he started one of the first portals ever on the web. “Today, it’s more like sitting in the eye of a storm, the winds are dynamic and explosive,” he said.
After starting up the digital advertising agency Spiff Industries in 1996, Palm-Jensen, who feels very strongly that groundbreaking communication should be valued higher in the business than stock dividends, went on to found Farfar in 2000 with the three original partners from his first digital agency.
In Scandinavia, Farfar has been instrumental in paving the way for creative acceptance and respect by the traditional advertising world for innovative digital work. Over the years, the agency has won many international awards, including a Cannes Cyber Lions Grand Prix in 2001 as well as a Gold and five Bronze Lions, and has been listed by Campaign Magazine as one of the world's hottest creative agencies.
The 53rd International Advertising Festival will be held in June 18-24, 2006 in Cannes, France. Cannes Lions is the largest gathering of worldwide marketing and advertising professionals, as well as the most prestigious advertising awards. Each year, about 9,500 visitors from the advertising and allied industries attend this event to celebrate the crème de la crème of creativity in all major media, discuss industry issues and network with one another.