Masterstrokes Advertising (P) Ltd. has announced that it has completed its acquisition of Union Advertising. The acquisition further strengthens Masterstrokes Advertising (P) Ltd’s aim to redefine the advertising industry with its creative and innovative ideas.
With the completed acquisition, Union will be part of Masterstrokes family. Union will serve both Masterstrokes and Union clients and will be working along with Masterstrokes’ existing digital, visual & platforms and creative ad teams. The acquisition of Union will provide an advanced real time bidding technology and enhance its business to the next level altogether.
“With the acquisition of Union, we are excited to extend our innovative digital and print advertising platform to better serve the needs of our brand and performance advertisers and intensify our innovation on their behalf. Union’s 40 year old legacy is incredibly complementary to what we have built at Masterstrokes, and our combined team will have the technology, products, and expertise to help define what the future of digital and print advertising can be,” said Supriya Saboo CEO, Masterstrokes Advertising Pvt Ltd.
Masterstrokes’ strength in brand advertising, digital advertising, print media advertising and international business will be complemented by Union’s strengths in customer base, traditional media reach and strong industry experience . The acquisition strengthens the Masterstrokes Advertising Pvt Ltd’s executive team and brings an influx of sales, engineering, and technology talent. Currently Masterstrokes client base includes NSG (National Security Guards), MSME, NHAI, NHIDCL, TIFAC, Samsung, Hitachi, Bry Air (Asia), Atlas Cycles and Rathi Steel Bars to name a few.