MASH Advertising from the Percept/Hakuhodo Group has bagged the communication duties of GROHE. The business gain is substantial. However, the actual value could not be ascertained.
“GROHE has earned the distinction of creating a recipe of quality and design excellence with ingredients like craftsmanship, precision, material, technology and innovation. India as a market has an insatiable appetite for such luxurious offering. We are honored with this mandate,” said Amitabha Lahiri, CEO, MASH Advertising.
Renu Misra, Managing Director of GROHE India, said “We are on a rapid growth trajectory. We required the right partners in the areas of communication for driving this growth engine. We are excited to have Percept on board and are confident that their strategic and creative inputs will create the buzz that Brand GROHE needs today.”
German brand GROHE is the global leader in providing premium bath faucets, showers and kitchen mixers. It has carved a niche in the market for its cutting-edge technology, innovations and designing philosophies.
GROHE India is on an aggressive expansion path. It dominates the premium and super-premium segment.