Top Story


Home >> Advertising >> Article

Maruti to unveil 6 TVCs of Swift during inaugural Champions T-20 League match

Font Size   16
Maruti to unveil 6 TVCs of Swift during inaugural Champions T-20 League match

Maruti Suzuki will be launching no less than six television commercials of Swift during the inaugural match of the Champions T-20 League on October 10, 2009. Each of the TVCs feature unique characteristics of a Swift – be it ‘Young at heart’, ‘Superb handling’, or ‘Thrilling performance’.

The campaign, which is starting with the T-20 cricket tournament, will be aired progressively across TV channels. Capital Advertising is the creative agency for the campaign.

On this first ever multi-ad campaign by an automobile company, Shashank Srivastava, Chief General Manager (Marketing), Maruti Suzuki, said, “We decided to create a campaign for Swift, which means so much to so many people. The multi-ad campaign brings each of these facets to life, while reinforcing the car’s high points. The campaign idea is to reinforce the bold, daring and exciting aspects to the fore and draw the consumer to explore further.”

For example, the TVC titled ‘Everybody owns a Swift’ focusses on how a two-wheeler rider comes under fire from by-standers for accidentally bumping into a Swift parked at a crossing, while the Swift’s owner remains unperturbed. Another TVC showcases the thrilling performance of Swift and the adventurous attitude of a Swift owner by showing extreme stunts performed in Ladakh.

The Swift, built on a brand new platform, marked a radical new trend in Suzuki design, representing a new philosophy and fresh thinking at Suzuki Motor Corporation. It is targeted at the discerning customer who, while valuing the traditional Maruti Suzuki attributes of fuel efficiency, reliability and performance, also desires contemporary looks and attitude in the vehicle.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO