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Maruti SX4 bags three awards at CNBC-TV18 Autocar Auto Awards 2008

Maruti SX4 bags three awards at CNBC-TV18 Autocar Auto Awards 2008

Author | exchange4media News Service | Thursday, Jan 10,2008 6:39 AM

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Maruti SX4 bags three awards at CNBC-TV18 Autocar Auto Awards 2008

The seventh edition of the CNBC-TV18 Autocar Auto Awards was held in the Capital on January 9. Hyundai-i10 drove away with the ‘Car of the Year’ award, while Bajaj-XCD DTSi took home the ‘Bike of the Year’ award.

Over the last seven years, the awards have proven to be the benchmark for auto excellence in India. CNBC-TV18 Autocar Auto Awards 2008 ranked this year’s finalists on fitness for purpose, relevance to the Indian market, value for money, design and styling, interiors, engine, gearbox, performance, ride, handling, brakes, driving pleasure, fuel efficiency and ownership experience. Brands launched in the calendar year 2007 were part of the contenders’ line-up in these awards.

Other winners at the CNBC-TV18 Autocar Auto Awards 2008 included Maruti SX4 for ‘Best Value for Money Car’; Best Mid-size Car’ and ‘Car of the year-Viewers’ Choice’; Maruti as the ‘Manufacturer of the Year’; and BMW-5 series as ‘Best design and styling’. The ‘Variant of the Year’ award went to Chevrolet Optra magnum diesel, while Hyundai-i10 bagged the ‘Best Compact Car’ award. The ‘Best Executive Car’ award went to Honda Civic, while BMW-3 series was awarded ‘Best Premium Car’. The ‘Man of the Year’ award went to Jagdish Khattar, Managing Director, Maruti Udyog Ltd.

Speaking on the occasion, Ajay Chacko, Director, TV18 Business Media, said, “The CNBC-TV18 Autocar Auto Awards is one of our premier properties, widely recognised as a benchmark for auto excellence in India. This year, through the ‘Green Future’ theme, we intend to make these awards a catalyst for a cleaner and greener progress of the industry by raising awareness and eliciting a commitment from manufacturers. We hope to use this platform for proactive changes rather than simply restricting ourselves to being laudatory.”

Hormazd Sorabjee, Editor, ‘Autocar India’, added, “Since the inception of these awards, we have strived to ensure that the CNBC-TV18 Autocar Auto Awards truly reflect the choices and sentiments of all stakeholders including consumers, manufacturers and auto experts. We have always maintained the most stringent standards to ensure only the best win this accolade.”

The CNBC-TV18 Autocar Auto Awards 2008 witnessed top cars being put through the ultimate test and evaluated by a panel of renowned auto experts like leading auto stylist and designer Dilip Chhabaria; Hormazd Sorabjee, Editor, ‘Autocar India’; National rally champion and Asia Pacific rally championship driver Naren Kumar; former rally champion Rajeev Khanna; Shapur Kotwal, Associate Editor, ‘Autocar India’; auto historian Manvendra Singh; and former rally champion and host of ‘Speed Auto Show’ Renuka Kirpalani. The CNBC-TV18 Autocar Auto Awards was ratified and validated by Ernst & Young.

In addition, leading global provider of market research TNS also felicitated the front-runners of the 2007 Total Customer Satisfaction studies in the four-wheeler and two-wheeler segments, and the most trusted brands in the Indian automotive industry, conferring upon them the ‘TNS Voice of the Customer Award’. The TNS awards compliment the CNBC TV-18 Autocar Awards and the partnership provides a holistic assessment of automotive excellence in the country, both from the customer and expert perspectives, as has been the case in earlier years.

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