Top Story

e4m_logo.png

Home >> Advertising >> Article

Maruti Suzuki India aligns mass, commercial segment brands portfolio with Dentsu Creative Impact

22-April-2015
Font Size   16
Maruti Suzuki India aligns mass, commercial segment brands portfolio with Dentsu Creative Impact

Maruti Suzuki India has decided to align its portfolio of mass segment brands and  commercial segment brands with Dentsu Creative Impact. It may be recalled that Hakuhodo Percept recently won the account for Maruti new car slated to be launched next month, apart from this Dentsu will be working on all the other brands.

“Dentsu Creative Impact Private Limited started its relationship with Maruti Suzuki India Limited in 2007. Over the years, this relationship has grown stronger with the agency being assigned many more brands by Maruti Suzuki. Maruti Suzuki India Limited has now decided to align the Company’s entire portfolio of mass segment brands as well as commercial segment brands with Dentsu Creative Impact,” said the company in a statement.

DCIPL will now handle the creative duties for 13 brands from the Maruti Suzuki portfolio.  The assignment now adds Swift, Swift Dzire, Alto 800, Alto K10, Celerio, Ertiga & Omni to DCIPL’s existing portfolio of Maruti Suzuki brands – Ritz, EECO, Wagon R, Stingray & the soon to be launched LCV. Additionally, the agency will also be responsible for the Corporate Brand communications.

Lowe Lintas and Partners, and Publicis Capital are the incumbent agencies on account of this consolidation.

Tags Maruti Dentsu

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow