Maruti Suzuki India has decided to align its portfolio of mass segment brands and commercial segment brands with Dentsu Creative Impact. It may be recalled that Hakuhodo Percept recently won the account for Maruti new car slated to be launched next month, apart from this Dentsu will be working on all the other brands.
“Dentsu Creative Impact Private Limited started its relationship with Maruti Suzuki India Limited in 2007. Over the years, this relationship has grown stronger with the agency being assigned many more brands by Maruti Suzuki. Maruti Suzuki India Limited has now decided to align the Company’s entire portfolio of mass segment brands as well as commercial segment brands with Dentsu Creative Impact,” said the company in a statement.
DCIPL will now handle the creative duties for 13 brands from the Maruti Suzuki portfolio. The assignment now adds Swift, Swift Dzire, Alto 800, Alto K10, Celerio, Ertiga & Omni to DCIPL’s existing portfolio of Maruti Suzuki brands – Ritz, EECO, Wagon R, Stingray & the soon to be launched LCV. Additionally, the agency will also be responsible for the Corporate Brand communications.
Lowe Lintas and Partners, and Publicis Capital are the incumbent agencies on account of this consolidation.