Top Story

e4m_logo.png

Home >> Advertising >> Article

Maruti assigns creative duties for MR Wagon to O&M

27-September-2006
Font Size   16
Share
Maruti assigns creative duties for MR Wagon to O&M

O&M Delhi has bagged the creative duties for Maruti’s soon-to-be-launched car MR Wagon following a multi-agency pitch. Industry estimates peg the business to be around Rs 25 crore, if not more.

The agencies in the fray for the business included O&M, Lowe, Capital Advertising, Hakuhodo Percept, Euro RSCG and Bates Enterprise.

Incidentally, Lowe, Capital and O&M are already handling different auto brands of Maruti. The media duties for all Maruti brands rest with Initiative and in all possibility Initiative may be the media AOR for MT Wagon too.

There was only one round of presentations where, sources close to the development revealed, the brief was to work out the launch strategy and come up with a clutter breaking positioning for the car in this segment.

It may be noted that MR Wagon (not to be confused with WagonR) is slated to replace the old Maruti workhorse, Zen, which has been phased out. The car is expected to be priced at Rs 3-4 lakh. Internationally, the Suzuki MR Wagon was first unveiled at the Tokyo Auto Show in 1999.

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India