Top Story


Home >> Advertising >> Article

Maruti assigns creative duties for MR Wagon to O&M

Font Size   16
Maruti assigns creative duties for MR Wagon to O&M

O&M Delhi has bagged the creative duties for Maruti’s soon-to-be-launched car MR Wagon following a multi-agency pitch. Industry estimates peg the business to be around Rs 25 crore, if not more.

The agencies in the fray for the business included O&M, Lowe, Capital Advertising, Hakuhodo Percept, Euro RSCG and Bates Enterprise.

Incidentally, Lowe, Capital and O&M are already handling different auto brands of Maruti. The media duties for all Maruti brands rest with Initiative and in all possibility Initiative may be the media AOR for MT Wagon too.

There was only one round of presentations where, sources close to the development revealed, the brief was to work out the launch strategy and come up with a clutter breaking positioning for the car in this segment.

It may be noted that MR Wagon (not to be confused with WagonR) is slated to replace the old Maruti workhorse, Zen, which has been phased out. The car is expected to be priced at Rs 3-4 lakh. Internationally, the Suzuki MR Wagon was first unveiled at the Tokyo Auto Show in 1999.


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016