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Marketing and sales are often confused: Jessie Paul, MD, Paul Writer

18-September-2010
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Marketing and sales are often confused: Jessie Paul, MD, Paul Writer

“Marketing and sales are often confused. In India, the terms are used interchangeably, perhaps because of the fact that we’ve had a very controlled economy and a vast pool of low-cost educated people. India has always had a big emphasis on the feet-on-street model of sales. Marketing is required when you want to do ‘pull’, or want other benefits like a brand premium or loyalty,” says Jessie Paul, Managing Director, Paul Writer Strategic Advisory. More

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