Top Story


Home >> Advertising >> Article

Marico’s Saugata Gupta elected Chairman of the ISA

Font Size   16
Marico’s Saugata Gupta elected Chairman of the ISA

The newly elected Executive Council of the Indian Society of Advertisers (ISA) met on September 23, 2015.  Saugata Gupta, Managing Director & CEO , Marico Limited, was elected Chairman of the ISA. He is elected for second consecutive year as Chairman. Gupta has been lending his support to the ISA for a long time as his colleagues from senior levels in Marketing and Media have been active in different committees of the ISA. An MBA from IIM Bangalore, Gupta has rich FMCG experience of over two decades having worked through ascending career rung in Cadbury (India & UK), ICICI Prudential & Marico. Currently Managing Director of Marico Limited, Gupta believes in an empowering work culture that would create ownership and make a difference in to the entire business ecosystem. On his election again as Chairman of ISA, Gupta said “Our focus would be to further strengthen the industry partnership that we have built and in particular to extend all necessary support to ensure that BARC’s data would represent viewers across the country and deliver the desired benefit to the advertisers and other stake holders. I am looking forward to the exciting times ahead for Advertisers, industry partners and fraternity associations to work as a stronger team to harness overall growth of advertising towards robust business and thereby contributing to the Indian economy." The ISA is the only national body giving a voice to advertisers over the last 60 years. It has advertiser members from across industries who contribute to over two-thirds of the country’s national non-governmental ad spends. The, ISA which is a founder member of the World Federation of Advertisers (WFA) and one of the founders of ASCI, continues to partner with other industry bodies that connect to the advertisers such as initiating the formation of BARC.

Other members of the Executive Council are:

 Atul Agrawal, Vice President – Corporate Affairs, Group Corporate Communications, Tata Services Limited

 Abraham Mathew Alapatt, Chief Innovation Officer & Head – Marketing and Service Quality, Thomas Cook (India) Ltd

 Narendra Ambwani, Director, Agro Tech Foods Limited

 Ajoy H. Chawla, Sr. Vice President, Chief Strategy Officer – Titan, Titan Company Limited

 J. C. Chopra, Director, Infogain India Private Limited

 Paulomi Dhawan, Strategic Advisor, Raymond Limited

 Sonali Dhawan, Marketing Director, Procter & Gamble Hygiene and Health Care Ltd.

 Rajiv Dube, Director, UltraTech Cement Limited

 Chandru Kalro, Managing Director, TTK Prestige Limited

 Sunil Kataria, Business Head – India & SAARC, Godrej Consumer Products Ltd.

 Beena Koshy, Vice President & Head – Advtg. & Brand Development, Bajaj Electricals Ltd.

 Anisha Motwani, Marketing & Digital Strategist, Max Life Insurance Co. Ltd.

 Bharat V. Patel, Independent Director, Birla Sun Life Asset Management Company Ltd.

 Prashant Richard Peres, Director Marketing Chocolate, India, Mondelez India Foods Limited

 Sanjiv Puri, President – FMCG Businesses, ITC Limited

 Chandrasekar Radhakrishnan, Head - Communications & eCommerce, Nestle India Limited

 Ramakrishnan Ramamurthi, Vice Chairman, Joint MD & Group CEO, Polycab Wires Pvt. Ltd.

 Samir Singh, Executive Director – (Personal Care), Hindustan Unilever Ltd.

 Brahm Vasudeva, Chairman, Hawkins Cookers Limited

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business