Margo from Jyothy Laboratories has called for a creative pitch. The multi-agency pitch process has been going on for a month and is still underway.
FCB ULKA’s agency Interface Communications is currently the creative agency on the account. Industry sources indicate that the brand maybe looking at a re-positioning. Interface Communications is handling the account since 2011, where it moved from Scarecrow on account of re- structuring of agencies that took place by the brand.
Sources close to the development also indicate that other brands from the umbrella of Jyothy Labs (as it is popularly known) are also looking at a possible reconsideration of their creative agencies.