Bangalore-based Mareech Advertising has won the DSL software account. The company, till recently the software division of Deutsche Bank, is now a subsidiary of HCL Technologies. With a starting budget of Rs. 1 crore for the first two months, the account is only expected to grow.
Confirming the news to exchange4media.com, Utkal Mohanty, Director, Mareech Advertising said, “Yes, we have won the DSL Software account and work is already underway”. The account gain, according to him was on the basis of the agency’s previous performance. “We had earlier done an ad for the operations side of their business and the client was impressed with our work and decided to entrust us with this new responsibility,” he added.
Mareech will mainly be involved in positioning DSL Software as a premium solutions provider in the investment banking space. Along with this, the agency will also be responsible for establishing DSL Software’s new identity as a part of the HCL Technologies group.
“Most of the ads will be recruitment based as the company is on the verge of some big growth,” commented Mohanty. With most of the company’s clients being overseas, a need to advertise locally did not arise, he added.
Working with a budget of around Rs. 1 crore for the first two months, the account is expected to see some significant growth. The DSL Software account (then a part of Deutsche Bank) was earlier looked after by Rediffusion. While the software segment has moved out of Rediffusion, the Deutsche Bank account continues to remain with the agency.