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March of Pepsi’s Youngistaan brigade continues

16-August-2008
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March of Pepsi’s Youngistaan brigade continues

Continuing with its Youngistaan attitude, Pepsi is ready with a new TVC, and this time it has the foursome of MS Dhoni, Sreesanth, Rohit Sharma and Robin Uthappa to carry forward the brand message. The TVC is slated to break in the last week of August.

The TVC touches upon an existing youth insight and emphasises that passion and a thirst for doing things is critical to be successful. In the first half of 2008, Brand Pepsi had introduced two TVCs that introduced the irreverent concept of ‘Youngistaan’ and its core philosophy, ‘Chaho Toh Sab Kuch Hai Aasan’.

Punita Lal, Executive Director - Marketing, PepsiCo India, said, “‘Youngistaan’ mirrors the dreams and aspirations of the young, confident India. Through this new TVC, Pepsi as the youths’ soulmate fuels this thirst to dream big and follow their passion, empowering them to realise their dreams.”

Commenting on Pepsi’s new TVC, Sandeep Singh Arora, Executive Vice President - Marketing, Cola, PepsiCo India, said, “As Pepsi, we are on the side of the youth of today and are encouraging them to pursue their passions and create the lives that they want to live. Being a youth ambassador, Pepsi will act as an enabler of youths’ passions and give a rallying cry to fulfill their dreams and ambitions. We are positive that this TVC will connect with the youth like never before.”

Pepsi brand ambassador Dhoni said, “Youngistaan to me is the power to be in charge of my life, to make my decisions, a sense of self-belief and, most importantly, the hunger for success. This thought is highlighted in the new ad.”

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