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Marantz looks to tap high-end home entertainment market

09-February-2005
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Marantz looks to tap high-end home entertainment market

Marantz, which launched its premium audio-video products in India just over three months ago, is focussed on brand building and expanding its network, so that it is ready to tap a market that, it expects, will boom in the coming years.

"We are thinking about the next 10 years. Now, the market isn't so big," said Mr Ken Ishiwata, who has been associated with the company for over 20 years.

The Indian market for high-end home entertainment products is estimated to be between Rs 800 crore and Rs 1,000 crore; the grey market accounts for half of this.

Marantz, like US-based Boston Acoustics, has allied with Sharda Motor Industries' arm - Sharda Pro-Acoustics - for marketing and distributing its products in the country. The two will have a joint retail and marketing plan.

The first two exclusive showrooms for Marantz's and Boston's products have been set up in Delhi and Chennai. There are plans to expand to Bangalore, Mumbai, Kolkata by March, said Mr Ishiwata.

The company hopes to have a network of 20-25 outlets in two years.

It will release print ads and bring out a newsletter.

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