Top Story


Home >> TREND >> Article

Marantz looks to tap high-end home entertainment market

Font Size   16
Marantz looks to tap high-end home entertainment market

Marantz, which launched its premium audio-video products in India just over three months ago, is focussed on brand building and expanding its network, so that it is ready to tap a market that, it expects, will boom in the coming years.

"We are thinking about the next 10 years. Now, the market isn't so big," said Mr Ken Ishiwata, who has been associated with the company for over 20 years.

The Indian market for high-end home entertainment products is estimated to be between Rs 800 crore and Rs 1,000 crore; the grey market accounts for half of this.

Marantz, like US-based Boston Acoustics, has allied with Sharda Motor Industries' arm - Sharda Pro-Acoustics - for marketing and distributing its products in the country. The two will have a joint retail and marketing plan.

The first two exclusive showrooms for Marantz's and Boston's products have been set up in Delhi and Chennai. There are plans to expand to Bangalore, Mumbai, Kolkata by March, said Mr Ishiwata.

The company hopes to have a network of 20-25 outlets in two years.

It will release print ads and bring out a newsletter.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...