Top Story

e4m_logo.png

Home >> Advertising >> Article

Manoj Motiani floats his 'Thought Bubbles'

20-October-2009
Font Size   16
Share
Manoj Motiani floats his 'Thought Bubbles'

“The power of thoughts and the power of ideas cannot be overemphasised. Thoughts connote energy, freshness and are continuous by nature,” believes Manoj Motiani, Founder & Chief Creative Officer of ‘Thought Bubbles’. The former Creative Director with O&M is going strong with his nine-month old creative hot shop.

In the last two years or so, the industry has witnessed several young Indian creative heads leave their multinational agencies bitten by the entrepreneurial bug. Manoj Motiani is one of the latest additions to this growing list. With 11 years of experience behind him, Motiani has worked with agencies like Ogilvy India, where he spent seven years, and other four years he spent with Euro RSCG and iB&W. During his career, Motiani worked with brands such as Castrol CRB/ Castrol International, Cadbury 5-Star, Kotak Mutual Funds, Pidilite Industries Ltd (Fevicol), Heroes Project (Richard Gere Foundation - HIV/ AIDS), IPL Cricket (Rajasthan Royals), The Leela Kempinski, Coca-Cola (Kinley), Philips India, Bajaj Auto, Videocon and Bidorbuy.com.

On his decision to turn entrepreneur, Motiani said, “Clients are willing to experiment. Creatives are ever-willing to experiment. If you are tuned in to business sensibilities, too, it’s only an advantage to bring fresh thinking to partner a brand’s effort. This seems like a good time for creatives to go Live. It’s simple, ‘brands’ need energy.”

According to him, “The advantage is ‘freedom’, while the disadvantage would be ‘negotiation’”, when asked about how much sense it made branching out on one’s own in these challenging times.

He further explained, “The instinct to launch my own creative hot shop was too strong to ignore. This felt like the right time to channelise my energies and ideas to tap new opportunities that are going to come up in the area of brand communication. Be it brand activation, design specialisation, technology-led creatives – things have now taken on a new meaning for brands and for consumers.”

Bubbling with Thoughts
Mumbai-based Thought Bubbles is a creative network for advertising, design and marketing, with a staff strength of six. The creative shop is currently handling clients like DSP BlackRock Mutual Funds, Indiabulls Real Estate, United Way Mumbai, Designo Furniture Studio, Big Cinemas, and Armstrong Construction, among others.

According to Motiani, the objective of the agency was to be a creative forum that could push boundaries for consumer engagement with creative actionable intelligence, to make ideas that were more relevant, responsible and fresh, and which attracted more talent, making work and play more interesting.

Excited with his journey as an entrepreneur, Motiani said, “It has been nine months since we started. I don’t know when we can begin to say that we are set. We are working hard each and every day. But we do have an AC!”

Tags

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’

Conceptualised by Dentsu Webchutney, ‘The Racist Cover’ campaign demonstrates the ill-effects of racism in a simple way. The campaign is supported by Culture Fox, an Indo-European community of art con...