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Mango launches multimedia campaign around new Spring initiative

Mango launches multimedia campaign around new Spring initiative

Author | Noor Fathima Warsia | Thursday, Feb 23,2006 7:41 AM

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Mango launches multimedia campaign around new Spring initiative

Spanish brand Mango has embarked on a new initiative for this Spring and the brand is going all out to ensure marketing noise around it. Mango officials informed that the interactive marketing had already begun and other mediums would follow shortly.

“We are still in the process of finalising the details of the marketing plan,” said Roma Manjrekar, Brand Manager, Mango, “However, we would be going across mediums – in newspapers and magazines, billboards, etc.”

She further informed that the marketing initiatives would be concentrated on the three cities where Mango has its outlets – Mumbai, Delhi and Bangalore. This season’s fashion trends are a result of exploration of the eastern and western blend of colours. The look for this season is a choice between the rustic but refined suits and the nostalgic Doll trends.

The fashion trends for Spring will be a blend of vintage classic and trendy appearances. An official communiqué quoted that colours would be the dominating feature of this season, ranging from soft peaches beige to a range of neutral colours to the dark tones of black.

The trends this season will be Divas playing with a more feminine, laundered look, which adds a casual air. Accessories, sunglasses and black are stars of the show.

Tags: e4m

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