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Manavjit Singh Sandhu is brand ambassador for Samsung India’s Beijing Olympic 2008 programme

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Manavjit Singh Sandhu is brand ambassador for Samsung India’s Beijing Olympic 2008 programme

Samsung India has launched its Olympic programme for the Beijing 2008 Olympics by announcing ace shooter Manavjit Singh Sandhu as its Olympic brand ambassador. The electronics giant has also launched ‘Spread the Olympic Flame’, the torch-bearer nomination programme for the Beijing 2008 Olympic torch relay. Samsung Electronics is an Olympic sponsor for the 2008 Beijing Olympics and Olympic Partner for the 2008 Olympic torch relay.

Singh, who is a Rajiv Gandhi Khel Ratna Award Winner 2006, will be spearheading Samsung India’s Olympic programme for the Beijing 2008 Olympics, including the nomination programme.

“We hope that a powerful movement like the Olympics, a strong achiever like Manavjit and a participative programme like ‘Spread the Olympic Flame’ will make the Olympic movement grow even bigger in India. We are very delighted to have Manavjit partner with us for our Olympic related programmes in India,” said H B Lee, President and CEO, Samsung South-West Asia.

The ‘Spread the Olympic Flame’ nomination programme is an invitation to the Indian public to participate in the Olympic programme by nominating their torchbearers for the global Olympic torch relay as it passes through Mumbai on April 17, 2008. The nomination programme is open to public from October 10-25, 2007, and invites the India public to nominate their role models, people who have overcome difficulties to become achievers, people who lead by example, who have pushed the limit for a better life and made a difference. These can be people in the area of media, sports or anyone else who are perceived to be deserving of carrying the torch on behalf of Samsung at the torch relay. The Samsung-selected torchbearers will join the other privileged torchbearers selected by the Indian Olympic Association for the torch relay in Mumbai.

Said Sandhu, “I think it is a great opportunity for the Indian public to participate in the Olympic movement by nominating their role models, people who they think deserve the honour of carrying the torch. I think a participative programme like this will give strong encouragement to the Olympic movement in India and I am happy to partner with Samsung to take the Olympic movement forward.”

“In the coming few months, we will be carrying out several Olympic related programmes which will generate excitement for the Olympics in India and build support for the Indian team as they prepare for the Beijing 2008 Olympics,” added Lee. Sandhu will spearhead the company’s Olympic programme not only through its advertising and communication platforms, but also through programmes that would allow the shooter to directly engage with the public.

The general public can nominate their role models by logging on to or filling up the nomination form available at Samsung brand shops across the country. The selection of the torchbearers will be done by a panel comprising eminent representatives from the media, Indian Olympic Association and Samsung.


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