Top Story

e4m_logo.png

Home >> Advertising >> Article

Manasi Kadne joins Publicis Capital as ECD

11-November-2016
Font Size   16
Share
Manasi Kadne joins Publicis Capital as ECD

Publicis Capital has announced the appointment of Manasi Kadne as Executive Creative Director. Kadne moves from Ogilvy & Mather Mumbai and at Publicis Capital she will lead the creative charge at the Mumbai office and the L’Oreal Garnier account, reporting to Bobby Pawar, Managing Director & Chief Creative Officer, Publicis South Asia.

Commenting on the appointment, Nakul Chopra - CEO Publicis South Asia said, “We have been very fortunate in our ability to always attract the best talent. This time is no different. In Manasi, we have found a more than capable leader to take over the creative reigns at Publicis Capital Mumbai. I’m confident she will add significantly to our firepower and add value to our client’s brands, especially Garnier for L’Oreal India”.

Pawar added, “It’s no secret that great work comes from great people who thrive in a great culture. We’ve been on a mission to make that happen. And it shows in our output. Manasi can help us up our game. She is not only a good creative, she is a good leader. But what I like most about her is that her creativity isn’t limited to the office, it bleeds into her life. Her interests will only aid us in making new kinds of stuff for our brands.”

On her appointment, Kadne said, “It's a great opportunity for me to work with Publicis, the agency that pioneered beauty and luxury brand advertising. I have always loved working on beauty and working on Garnier will only bring out the best in me. I am sure it's going to be a fun ride working with Bobby and the team, creating great work and building brands.”

Kadne comes with 15 years’ experience in advertising, with successful stints with Ogilvy & Mather, McCann Erickson, Leo Burnett, Mudra and SSC&B Lintas. While she has had multi category exposure, her penchant for beauty & luxury has seen her partnering marquee brands such as L’Oreal Paris, Maybelline New York, Lakme, Ponds, Rejoice, Kiah Diamonds and Bombay Dyeing.

Other key brands she has worked on are Google, McDonalds, UDV, Tata Sky, Axis Bank, Godrej, Mattel Toys, National Geographic, UTI Bank, Tata Indicom, Sahara TV and Cox & Kings. 

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...