Universal McCann walked away with the prestigious Grand Prix along with the highest number of Gold at the recently concluded Malaysian Media Specialist Association Awards 2006. The agency also bagged three Silvers and four Bronzes, reaching a tally of 21 points.
Commenting on the win, Gaurav Bhasin, Managing Director, Universal McCann Malaysia, said, “It is indeed a recognition of talent, ability and dedication of the people at Universal McCann, which has manifested in our team being awarded the Grand Prix as well as the maximum Golds.”
He further said, “It is indeed heartening to see that UM’s work is being recognised as a performance benchmark for the industry.”
The Malaysian Media Specialist Association Awards recognise outstanding work that demonstrate innovative communication solutions across one or more consumer touch points which has then added to a positive business and brand outcome.
The entries were judged by a panel comprising top regional, local advertising and media practitioners, including the clients. The judgment was conducted based on various criteria, including strategic communications solution (40 per cent), role of selected media (20 per cent), use of creative materials (20 per cent) and key results (20 per cent).
Universal McCann won the Grand Prix for Goodyear Grips. It won Golds for the Best Use of Magazines for Goodyear and Best Use of TV/Cinema for Nestle’s Nespray. The Silver awards came for Best Use of Integrated Media for Coca-Cola, DiGi and the Best Use of Sponsorship, again for Coca-Cola. The Bronze were awarded for Best Use of TV/Cinema for Coca-Cola, Best Use of Newspaper for DiGi, Best Use of Radio for Sprite and Best Use of Integrated Media for Nestle’s Nespray. Besides, Universal McCann’s client Coca-Cola bagged the Advertiser of the Year award.
Besides Universal McCann, Mindshare bagged one Gold, five Silvers and six Bronzes, winning a total of 22 points. Carat won one Gold and three Silvers, winning a total of nine points. ZenithOptimedia bagged one Silver and two Bronzes with a total of five points, whereas Mediaedge:CIA bagged a Silver and a bronze, a total of three points. Starcom won two Bronze metals and a total of two points.