The advertising account of Makemytrip.com has moved to Leo Burnett. The agencies in the shortlist were Bates Worldwide, Enterprise Nexus and Leo Burnett. The client has claimed its ad spend will be around Rs 10 crore, of which it plans to invest Rs 5-7 crore in mainstream media, and the rest in offline media.
Makemytrip.com, which is also present in New York and Sydney, offers online bookings for flights, hotels, vacations and car-rentals to NRI residents. It is now looking at the Indian market in a big way, and has aggressive plans to tap the mushrooming Indian travel and tourism industry.
The company offers discounted airfares from the US to India with offers such as roundtrip and multi-city tours. They book tickets at wholesale prices from Amadeus, which is one of the world's largest ticketing companies. These savings are passed on as discounts.
MMT, which was founded in April 2000, receives half a million visitors each month and serviced close to 20,000 customers last year.
Presently catering to the lucrative NRI market in the USA, the UK and Australia, the company aims to tap the potential of the NRI market worldwide estimated to be worth over $2 billion. In addition, the VFR (Visiting Friends & Relatives) and foreign tourist market from the US, UK and Australia is worth another $600 million.
Recently, the company launched India Ahoy.com, a new initiative for promoting tours to India by providing a B2B platform to facilitate international tour operators to sell holidays in India.