MakeMyTrip recently launched a 2-week long social media campaign #DilHaiHIndustani to commemorate Independence Day. The campaign seeks to showcase the essence of Freedom as well as glimpses into our freedom struggle.
This campaign depicts India’s freedom struggle in the form of a mobile-responsive graphic novel.
View the graphic novel here: http://www.makemytrip.com/blog/india-journey-independence/
“We introduced the story of our Independence in the style of a mobile-responsive graphic novel. This approach was adopted with a view to make the narrative more appealing to a younger audience. This is among the first such products published by a travel-tech company,” said Saujanya Shrivastava, Chief Marketing Officer, MakeMyTrip.
“Our fans were then treated to a walk down history with “Then & Now” – a feature that exhibits landmarks and locations that were central to India’s freedom movement, contrasting how they were in the past and what they look like now. ‘Travel Back in Time’ is a photo-gallery displaying how the issues and concerns facing the nation have changed over the years. The #DilHaiHindustani campaign kick-started with the “Freedom to Travel” campaign, where-in followers were encouraged to share a destination where they felt the most free and why. We are also celebrating #DilHaiHindustani with special Holiday offers. On 15th August 2015, we will relive the happenings of 15th of August 1947 by tracing important milestones of that historic day on an hourly basis. These promotions have received a lot of love and encouragement from our fans and followers,” he added
Technologically, the project was delivered using a combination of features from three libraries - fullpage.js, animation.css, and single page web blog. It is built using object-oriented concepts for Java scripts and houses layers of optimised graphics. It is also very light weight, at 2.5 MB on mobile and 4.5 MB on desktop.