The GMR-owned Delhi Daredevils team has announced its association with some of the biggest brands and top players in the corporate sector ahead of the 2009 Indian Premier League (IPL) season two.
With strong existing partners like Hero Honda, adidas, Royal Challenge and Kingfisher to support the team, GMR Sports has brought in new world and India leaders as partners on board.
The new partners include Coke and Royal Challenge (both as Associate Sponsors), Wrigley's India (Official Gum Partner), Virgin Mobile (Official Mobile Partner), Fever 104 (Official Radio partner), Big Adda (Official Online Partner), GupShup.com (Mobile Fan Activation Partner), the Times of India and The Hindustan Times (both Official Media Partners).
“We are delighted to announce our association with some of the biggest players in the corporate world," said Mr. Amrit Mathur, COO of the Delhi Daredevils.
All our partners are leading brands in India and the world and their association with Delhi Daredevils goes beyond being just co-sponsors. They are partners with us and are helping us in creating value via various activations for Delhi Daredevils," said Mathur.
“The Delhi Daredevils team being one of the top Twenty-20 teams in India has terrific brand value. We are confident that with the support of these leading companies, we can further enhance this value and take Delhi Daredevils to greater heights,” he added.
The various new partners will help DDD in creating a further connect with the citizens and fans of the team via various 360-degree marketing initiatives.