Mahuaa TV, the Bhojpuri GEC that was launched in August 2008, has appointed Ogilvy & Mather India as its creative agency, while Motivator has been assigned its media duties. The incumbent agencies for the creative and media duties are AMO and Integrid Media, respectively. Sources at Mahuaa TV have confirmed the development.
Mahuaa TV has been launched by Mahuaa Media Pvt Ltd (MMPL), an associate company of Century Communication Group and promoted by Chairman & Managing Director PK Tewari. MMPL has tied up with Satpro, a Network18 company, for distribution and channel placement of Mahuaa TV.
As per the reports during the launch, Tewari had been quoted as saying that the channel had already spent close to Rs 10 crore on marketing activities.
MMPL is concentrating its marketing efforts across seven states – Uttar Pradesh, Jharkhand, Uttaranchal, Bihar, Madhya Pradesh, Delhi and NCR – where the majority of Bhojpuri speaking population in the country resides.
MMPL also intends to launch a bouquet of other channels like Bhojpuri News, Bhojpuri Music and Bhojpuri Film channels shortly to cover the entire ambit of offering for its viewers.