Mahindra and Mahindra recently launched its range of trucks - BLAZO. This is supported by a new TV campaign featuring Bollywood star Ajay Devgn created by Interface Communications.
The commercial shows brand ambassador, Ajay Devgn, introducing the concept of FuelSmart and demonstrating how the switches work to help save maximum fuel. He then goes on to talk about the guarantees given by Mahindra Blazo.
Speaking on choosing Ajay Devgn as the brand ambassador, Rajeev Malik, Senior General Manager of Mahindra Truck and Bus Division said, “This film is all about exuding sincere confidence. We felt Ajay Devgn does exude sincere confidence in his own style. He is also very close to the Mahindra DNA in terms of a very masculine personality.”
On the creative execution of the commercial, Joemon Thaliath, COO of Interface Communications said, “The task for creative was to translate this excitement and confidence to truckers and people at large.”
Robby Mathew, CCO of Interface Communications added, “The challenge here was to match the directness of the message with Ajay’s understated style. I must say that the director Aloke Shetty has pulled it off very well.”