Top Story

e4m_logo.png

Home >> Advertising >> Article

Mahesh Bhupathi to be the new face of Apollo Tyres

11-January-2007
Font Size   16
Mahesh Bhupathi to be the new face of Apollo Tyres

Apollo Tyres Ltd has signed up the doubles team of India’s Mahesh Bhupathi and Radek Stepanek of the Czech Republic for the ATP and Gland Slam Tours of 2007. This comes exactly a year after Apollo Tyres decided to support the training expenses of Yuki Bhambri, who held the No. 1 position for both Asia and India under-14 in 2006.

Speaking about the initiative, Neeraj R S Kanwar, Joint MD and COO, Apollo Tyres, said, “Mahesh is a perfect fit for us given our desire to promote tennis and develop young talent. Through this association, we hope to create a strong, youthful and energetic Brand India in the international circuit.”

Bhupathi said, “Radek and I are looking forward to a challenging 2007 and our association with Apollo Tyres creates that perfect opportunity to become an unstoppable team.”

Bhupathi has been achieving tennis milestones over the years that include the record for the maximum Grand Slam titles won by an Indian – four doubles and six mixed doubles. He has partnered with some of the best players like Martina Hingis and Mary Pierce for mixed doubles and Leander Paes and Mario Ancic for men’s doubles. Moreover, he has helped the development of the game off the field too.

Bhupathi and Stepanek have decided to play the circuit after promising results both times they played together in 2006. The duo reached the semi-finals at Monte Carlo in 2006, beating top teams like Paes-Damm and Federer-Allegro along the way.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...