Top Story


Home >> Advertising >> Article

Mahesh Bhupathi to be the new face of Apollo Tyres

Font Size   16
Mahesh Bhupathi to be the new face of Apollo Tyres

Apollo Tyres Ltd has signed up the doubles team of India’s Mahesh Bhupathi and Radek Stepanek of the Czech Republic for the ATP and Gland Slam Tours of 2007. This comes exactly a year after Apollo Tyres decided to support the training expenses of Yuki Bhambri, who held the No. 1 position for both Asia and India under-14 in 2006.

Speaking about the initiative, Neeraj R S Kanwar, Joint MD and COO, Apollo Tyres, said, “Mahesh is a perfect fit for us given our desire to promote tennis and develop young talent. Through this association, we hope to create a strong, youthful and energetic Brand India in the international circuit.”

Bhupathi said, “Radek and I are looking forward to a challenging 2007 and our association with Apollo Tyres creates that perfect opportunity to become an unstoppable team.”

Bhupathi has been achieving tennis milestones over the years that include the record for the maximum Grand Slam titles won by an Indian – four doubles and six mixed doubles. He has partnered with some of the best players like Martina Hingis and Mary Pierce for mixed doubles and Leander Paes and Mario Ancic for men’s doubles. Moreover, he has helped the development of the game off the field too.

Bhupathi and Stepanek have decided to play the circuit after promising results both times they played together in 2006. The duo reached the semi-finals at Monte Carlo in 2006, beating top teams like Paes-Damm and Federer-Allegro along the way.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking