Top Story


Home >> Advertising >> Article

Mahendra Singh Dhoni bats for GE Money

Font Size   16
Mahendra Singh Dhoni bats for GE Money

GE Money India, GE’s consumer finance unit, on Monday announced the appointment of cricketer Mahendra Singh Dhoni as its brand ambassador for India. This is the first time that GE Money has devised a focused and strategic marketing campaign using a brand ambassador.

Vishal Pandit, President and CEO, GE Money India, said, “We are proud to have Mahendra Singh Dhoni, one of India’s most promising and positive young cricketers, as our brand ambassador. This partnership with Dhoni will help GE Money form a connect with its customers, many of whom are as passionate about cricket as they are about getting the best value for their money for their financial needs.”

The move is in line with GE Money’s aim to position itself as the financial service provider / brand of choice and claiming to posses the ability to foster a ‘Can do’ spirit and saying ‘Yes to Possibilities.’

Commenting on the association, Dhoni said, “I am excited to be representing a global brand such as GE Money. From being approachable, flexible, and always thinking innovatively to win, I look forward to working with GE Money to help people’s dreams come true by saying ‘Yes to Possibilities.’”

GE Money India has also announced the launch of a promotional campaign titled ‘Return of the EMI’, which will be open to all GE Money customers who take loans during the period starting August 19, 2006 till October 30, 2006. The ‘Return of the EMI’ will be promoted through a mass media campaign featuring Dhoni.

To create excitement and involvement among its consumers and employees, GE Money aims to run a series of campaigns and search contests throughout the year around the theme of cricket using Dhoni.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017