The Mahananda Dairy media account has moved to Ashutosh Legend Multimedia, Mumbai. The account is worth around Rs 3.5 crore. It was earlier handled by Svayam Advertising. The creative duties of this account have been assigned to Percept H.
Mahananda Dairy is one of Mumbai's biggest milk suppliers in Maharashtra and it distributes over 900,000 litres of milk every day in Mumbai.
Said CEO of Legend Multimedia, Ashutosh Pandey, "We are extremely pleased to be handling this piece of business. Mahananda Dairy sells around 9 lakh litres of milk per day, and is a known name within the industry. Currently, the brand is advertising primarily on print, outdoor and radio. Within the next six months, Mahananda is planning a re-launch and is coming up with butter and ice cream products. Television would be used towards that time."
Apparently, there was a pitch before this move wherein Svayam Advertising and Percept were also pitching for the media duties. The Maharashtra government owned Aarey dairy - a well-known brand in Mumbai - is also being managed by Mahananda, the state-backed milk co-operative.