Top Story

e4m_logo.png

Home >> Advertising >> Article

Mahananda Dairy media account moves to Ashutosh Legend Multimedia, Percept H gets creative business

02-May-2005
Font Size   16
Share
Mahananda Dairy media account moves to Ashutosh Legend Multimedia, Percept H gets creative business

The Mahananda Dairy media account has moved to Ashutosh Legend Multimedia, Mumbai. The account is worth around Rs 3.5 crore. It was earlier handled by Svayam Advertising. The creative duties of this account have been assigned to Percept H.

Mahananda Dairy is one of Mumbai's biggest milk suppliers in Maharashtra and it distributes over 900,000 litres of milk every day in Mumbai.

Said CEO of Legend Multimedia, Ashutosh Pandey, "We are extremely pleased to be handling this piece of business. Mahananda Dairy sells around 9 lakh litres of milk per day, and is a known name within the industry. Currently, the brand is advertising primarily on print, outdoor and radio. Within the next six months, Mahananda is planning a re-launch and is coming up with butter and ice cream products. Television would be used towards that time."

Apparently, there was a pitch before this move wherein Svayam Advertising and Percept were also pitching for the media duties. The Maharashtra government owned Aarey dairy - a well-known brand in Mumbai - is also being managed by Mahananda, the state-backed milk co-operative.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi