In India, career choices have always been dictated by the idea of proving ourselves better than the neighbour’s son. Which is why, when anyone in India is asked about their idea of the best job, most people answer ‘doctors, engineers or MBA graduate’. But nobody ever really talks about the job titles that some very lucky people actually have. These are the profiles that lie beyond the conventional, and are difficult to spot amidst the ‘real’ jobs.
Talking cues from this insight, magicpin, a discovery and commerce platform, has launched #BestJobEver campaign. The campaign creatively highlights the existence of amazing and quirky jobs at magicpin which seem impossible in the real world scenario. With jobs built around categories available at magicpin, the brand aims to generate curiosity among millennials. The portfolios rolled out for the campaign include- Beer Chugger, Shoes Stalker, Parantha Pro, Nail Art Diva, Spa Addict and Tattoo Titan.
The campaign has been conceptualised, designed and produced by the team at magicpin itself. The jobs that the brand has been recruiting for has received thousands of applications and by the end of the campaign, six winners will be selected who would be paid in the form of a year’s worth of free services, 100% cashback and a lifetime membership of the magicpin magicians community.
Talking about the campaign, Anshoo Sharma, Co-founder & CEO, magicpin, said, “Millennials are thinking out of the box and are exploring innovative career options. They are turning their passion into profession and are willing to accept challenges. With this enthusiasm, we at magicpin are encouraging the young population to dare and go beyond the conventional career choices. We hope through this campaign we have successfully created curiosity and buzz and reached out to all our consumers with something exciting and refreshing. “
Nitish Gupta, CMO Factory, who was the creative head for the campaign, commented, “Millennials look for career options which provide them with a bigger canvas to enhance and put to use their creativity. Our campaign was conceptualised based on this idea and is a satire on the existence real world jobs. Our intention was to make this campaign exciting and thought provoking so as to generate immense curiosity. We hope with our quirky and unique creatives we have successfully reached out to our effective target group."
The campaign has received thousands of applications for various job posts. The campaign saw over 20,000 applications for the six job posts combined, with over 10,000 for ‘The Beer Chugger’ itself. The campaign reached out to 1.5 M + people with 50,000 people actively engaging socially and offline.