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Magazine is about a brand, it’s about aggregating audience around a passion: Nicholas Brett, BBC Magazines

Magazine is about a brand, it’s about aggregating audience around a passion: Nicholas Brett, BBC Magazines

Author | exchange4media News Service | Saturday, Oct 02,2010 7:32 AM

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Magazine is about a brand, it’s about aggregating audience around a passion: Nicholas Brett, BBC Magazines

“Magazines for me will always be a successful business. They will always continue to flourish, albeit in different forms and mediums. The essence behind magazine making is to put the consumer at the heart of everything. To such an extent that the consumer actually dictates how they want the content delivered to them. The mantra is to choose the right medium for the right audience,” advises Nicholas Brett, Deputy MD & Editorial Director, BBC Magazines. More

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