The Ad Club of Madras held a mega event – ‘The Living Legends Night’ – on January 25 to kick off of its 50th anniversary celebrations. Creative legends like Alyque Padamsee, Mohammed Khan, Piyush Pandey, Ravi Deshpande, Rajiv Menon and Chirstopher D’Rozario were felicitated on the occasion. Padamsee and D’Rozario could not make it to the event, but the rest of the recipients added to the glitter of the well-attended evening.
Lending perspective to the celebrations in his overview, R V Rajan, Chairman of the Golden Jubilee Celebrations Committee, said, “We are happy that the Madras Ad Club is celebrating its Golden Jubilee in a year when the advertising business in general, and more so in Chennai, is witnessing an unprecedented boom in view of the retail explosion and the IT industry’s phenomenal growth. A series of events have been planned, not only to celebrate the Golden Jubilee year in a befitting manner, but also to get a national focus of the marketing and advertising world to the Madras Ad Club and its activities.”
At the Living Legends Night, Piyush Pandey dedicated ‘Happy Birthday To You’ in partnership with the jazz band to the Ad Club of Madras, even as each of the recipients shared their thoughts on the future of advertising. Members of the advisory council of the club – Ramraj, MD of Sify; S R Ayer, former CEO of O&M; Srinivasan K Swamy, CEO of RK Swamy BBDO and President of AAAI; and Niteen Bhagwath, CEO of Interface Communications – gave away the awards.
Chennai-based agency Brand Portrait received Rs 10,000 as first prize in the Golden Jubilee Logo contest held by the club. The agency will now handle all creative duties for events related to the Golden Jubilee. BrandComm’s entry was the runner up.
Other events planned for the year include a ‘commemoration oration’ by Alyque Padamsee on April 7, the day the club was inaugurated 50 years ago. The club will also launch a media management course in association with MICA in July, as well as organise a two-day Golden Jubilee Conference in September.
The conference will end with a Retrospective Nite, where an audio-visual presentation will take the audience down memory lane. A Golden Jubilee Commemoration Volume will be released then, and past Presidents of the club would be honoured.
Next on the club’s list is the much-awaited annual advertising awards, Spark, which is scheduled for February. Spark boasts of participation from all the four southern states, and has been running for 28 years now.