Madison Media has won the media duties for Policy Boss /Landmark Insurance in Mumbai. The account was won in a multi-agency pitch and is expected to be a multi crore account with an estimated spend of over Rs 40 crore. . The account will be handled out of the agency’s Mumbai office by Madison Media Sigma.
Policy Boss/Landmark Insurance Brokers is one of India's leading insurance brokers and deal with all types of insurance ranging from Car, Health, Term, Travel, Home, Office to Marine. Since its inception in 2003, Landmark has built a strong footprint in the Indian insurance industry with a full presence in 19 cities, catering to more than 3 Lakh customers and partnering with majorly all the insurance service providers. Their nationwide chain of offices, makes buying insurance and registering a claim a convenient pleasure. The company is planning to aggressively market its online portal, policyboss.com soon.
Says Susheel Tejuja, Managing Director, Policy Boss /Landmark Insurance, on choosing Madison Media, “ Madison has helped establish world class brands in India and we are happy to associate and avail their experience in building our brand..”
Says Vikram Sakhuja, Group CEO, Madison Media & OOH, “We are delighted with this new win and are looking forward to working and building Landmark Insurance’s online brand in the highly competitive online insurance space.”