Madison Media Sigma, a part of Madison Media Group has just announced the win of Shaadi.com, matchmaking portal founded in India in 1996. Madison Media Sigma was chosen after a multi-agency pitch. The account will be handled out of the agency’s Mumbai office and the estimated size of the account is Rs. 50 crore. Earlier, the media buying duties for the brand were with Havas Media.
Says Aditya Save, Chief Marketing Officer, Shaadi.com on selecting Madison Media, “We believe that great marketing work requires able agency partnerships & hence are delighted to have Madison Media Sigma as our media partners. We are looking forward to working with them to do some innovative & disruptive media work.”
Says Sam Balsara, Chairman & Managing Director, Madison World, “I am delighted that Shaadi.com has found Madison Media to be worthy of handling their unique business. We are thrilled to be associated with Shaadi.com. Matchmaking in itself is challenging and partnering with World’s No 1
Matchmaking Service is a big responsibility. With our strong experience of clutter-breaking, engaging communication campaigns across industries, we are confident of taking the brand to greater heights.”
Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 including Snapdeal, Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, DHFL and Bandhan Bank, amongst others.