Madison Media has been appointed as the media AOR for textile, apparel and fashion brand Raymond.
Madison would be responsible for the entire media mandate for all Raymond group brands, including digital and OOH.
Commenting on this development, Mrinmoy Mukherjee, Director, Marketing, Raymond said, “Raymond requires an expert media advisor and partner. We are delighted to have Madison on board as our media partner. Their leadership status as one of the best integrated media solutions agencies in India and well-integrated service and processes will help our brands scale newer heights of success.”
Raymond has transformed itself from being an Indian textile major to a global conglomerate. In addition to its successes in fabrics, the Group today comprises diverse businesses including branded apparel, denim, cosmetics and toiletries, engineering tools and hardware, auto components and prophylactics in national and international markets.
Gautam Kiyawat, Group CEO, Madison Media Group said, “We are delighted with this new win and are confident that we can add substantially to building the Raymond group brands.”
Madison Media has been on an account winning spree, having recently won a host of new businesses including Epic Channel, Maxx Mobile, McCain Foods, Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.
Madison Media Group handles media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald’s TVS, Levis, SpiceJet, Domino’s, Bharti AXA, Max Life Insurance, Asian Paints, Pidilite, etc. The gross billing of Madison Media is about Rs 3000 crore.