As Airtel is all set to foray into Sri Lanka and has appointed Madison Media, Sri Lanka as its media AOR in that country. Madison Media is the AOR for Airtel in India and also the AOR for other Bharti Group companies like Bharti AXA Life Insurance, Bharti AXA Mutual Fund, Bharti DTH and Bharti Retail.
Airtel had evaluated only two agencies in Sri Lanka – Mindshare and Madison – and chose Madison after hearing presentations from both in Sri Lanka three weeks ago.
Gopal Vittal, Director, Marketing & Communications, Airtel, said, “Madison Media has been a strong partner and has played a part in Airtel’s success story in India and we are confident that they will extend the same strong support in Sri Lanka, too, and deliver all that it takes to make us succeed there.”
Commenting on the account win, Sam Balsara, Chairman & Managing Director, Madison World, said, “We are delighted on hearing Airtel’s decision and are confident that the Madison way in media would work in Sri Lanka too. If P&G gave us a headstart in media in India, Airtel is doing that in Sri Lanka.”
Last week, Madison Media had won the Valuable Partner Award from Airtel in the Marketing Support category from among five contestants.
Airtel, rated among the best performing companies in the world in the BusinessWeek IT 100 list 2007, was awarded the license to provide 2G and 3G mobile services in Sri Lanka in 2007. The company recently announced its commitment to invest approximately $200 million in setting up and expanding its operation in the country over the next five years.