Madison Media has successfully retained the media duties of General Motors. The account is for three years. Industry sources have pegged the business in the vicinity of Rs 100 crore.
It may be recalled that exchange4media had reported earlier that the media pitch for General Motors had been down to three agencies – Madison Media, OMD and Starcom Worldwide.
It is understood that the automobile manufacturer is reviewing its media business in various other markets as well. Leo Burnett and Wieden+Kennedy will continue to handle the creative account.
Madison Media, OMG, Starcom Worldwide in final race for General Motors’ media biz