Top Story


Home >> Advertising >> Article

Madison Media retains Rs 100 cr worth media duties of GM

Font Size   16
Madison Media retains Rs 100 cr worth media duties of GM

Madison Media has successfully retained the media duties of General Motors. The account is for three years. Industry sources have pegged the business in the vicinity of Rs 100 crore.

It may be recalled that exchange4media had reported earlier that the media pitch for General Motors had been down to three agencies – Madison Media, OMD and Starcom Worldwide.

It is understood that the automobile manufacturer is reviewing its media business in various other markets as well. Leo Burnett and Wieden+Kennedy will continue to handle the creative account.

Also read:

Madison Media, OMG, Starcom Worldwide in final race for General Motors’ media biz

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.