Madison Media has had a busy time in the last four months, starting April 2008. The Sam Balsara-led media agency has added big ticket accounts to its kitty in this period that include IndianOil, Max New York Life, Spice Jet, Bharti AXA Mutual Fund, Bharti AXA General Insurance, Bharti Retail and Bharti DTH. The cumulative size of these news wins is pegged at Rs 325 crore.
These wins come on the back of earlier wins that include BBC World Services Trust, Bacardi, Axis Bank, AOL and Lodha Group.
Speaking to exchange4media, a senior official in Madison Media said, “Madison has acquired all the new businesses in the past four months beginning April 2008, and, if scaled, the account sizes range from Rs 10 crore to Rs 100 crore.”
Commenting on the wins, Madison Media Group CEO Punitha Arumugam said, “Madison Media has never had a strategy for business development; our only business development tool is to delight our existing clients with outstanding delivery. In hindsight, this is the most effective and powerful new business strategy any agency can adopt.”
Madison Media was in the news recently for winning the Grand EMVIE at the EMVIES 2008. The agency handles media planning and buying for blue-chip clients such as Airtel, Coca-Cola, Godrej, Cadbury, General Motors, Marico, Essel Group, Asian Paints, TVS, AIG, Tata Tea, Tata Chemicals, Blue Star, Acer, Mother Dairy, McDonald’s, and Dominos, among others.