After winning the most sought after media mandate for BJP for the General Elections, and Maharashtra, Haryana, Jammu & Kashmir and Delhi assembly polls last year, Acche Din seem to continue for Madison Media.
The agency has won a spree of new accounts in the last two months which are estimated to be around Rs 200 crore. The accounts include JG Hosiery, the makers of Amul innerwear, Metro Cash & Carry, Zivame, Ashirwad Pipes, out of the agency’s Bangalore office.
The agency also bagged Media duties for Viber (to be handled out of the agency’s Delhi Office) and DHFL (to be handled out of the agency’s Mumbai office), which are both estimated to be around Rs 50 Crore each.
Majority of the accounts were won by the agency on the back of multi-agency pitches, these include Viber, DHFL, Metro Cash and Carry and JG Hosiery.
“There is an emerging vitality amongst new enterprises that are now confident of the Indian economy, and keen to exploit the opportunities it offers. We are delighted that so many diverse clients from different categories have found the Madison thinking and philosophy unique and believed we could add substantially to their business,” said Sam Balsara, Chairman and Managing Director, Madison World, commenting on the wins.