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Madison Media bags media duties of Mother Dairy

27-April-2006
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Madison Media bags media duties of Mother Dairy

Close on the heels of bagging the Blue Star account, Madison Media has added the business of Delhi-based Mother Dairy to its kitty. The agency will be responsibile for both media planning and buying activity for all Mother Dairy brands – Mother Dairy, Safal and Dhara – in India, effective May 1, 2006.

Commenting on the development, Paul Thachil, CEO, Mother Dairy, said, “We have been watching the steady growth of Madison Media in Delhi in terms of people, infrastructure, and observing the kind of activity that they have put out for their large and prestigious clients. Mother Dairy is embarking on an ambitions growth plan and it is important for us to have the support of a strong media partner and, therefore, we are making this change.”

Sam Balsara, Chairman and Managing Director, Madison Communications, added, “We are delighted to have Mother Dairy as our client in our select roster of clients. We are confident that our large infrastructure, strategic planning skills and our repertoire of tools, systems and processes will go a long way in building Mother Dairy brands in the exciting and growing package food market.”

The account will be serviced by Prerna Singh, who will be reporting to Madison Media Plus COO, Basabdatta Chowdhuri, from the Delhi office under the overall supervision of Madison Media Group CEO, Punitha Arumugam.

Madison Media’s list of clients include P&G, Gillette, Coca-Cola, Godrej Consumer Products, Godrej Sara Lee, Airtel, General Motors, Kinetic, Playwin, TVS, Acer, Asian Paints, Marico, Tata Tea, Tata AIG, Radio Mirchi, Kotak, Cadbury and Blue Star.

The Rs 1,000-crore Madison Media is part of Madison World, which also has specialist units in creative, outdoor, PR, rural, retail and entertainment.

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