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Madison Media bags Essel Group account worth Rs 100 cr

08-March-2002
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Madison Media bags Essel Group account worth Rs 100 cr

Says Ms. Punitha Arumugam, Chief Operating Officer of Madison Media (West) who led the pitch, "We will make media a key driver to build the various brands of the ESSEL Group."

Says Mr. Sam Balsara, Chairman and Managing Director of Madison Communications Pvt. Ltd., "The ESSEL group with a prominent media company like ZEE is in a better position to recognize an outstanding media specialist who can deliver value on the ground and therefore I am particularly pleased that Madison Media was chosen."

Madison Media already handles a number of prestigious clients including Coca-Cola, P&G, Godrej Consumer Products, Godrej Sara Lee, Kinetic, Maruti and BPL. Madison Media is a part of Madison Communications, which has specialized units in Creative, Media, PR, Rural and Outdoor.

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