Top Story

e4m_logo.png

Home >> Advertising >> Article

Madison Media bags Essel Group account worth Rs 100 cr

08-March-2002
Font Size   16
Madison Media bags Essel Group account worth Rs 100 cr

Says Ms. Punitha Arumugam, Chief Operating Officer of Madison Media (West) who led the pitch, "We will make media a key driver to build the various brands of the ESSEL Group."

Says Mr. Sam Balsara, Chairman and Managing Director of Madison Communications Pvt. Ltd., "The ESSEL group with a prominent media company like ZEE is in a better position to recognize an outstanding media specialist who can deliver value on the ground and therefore I am particularly pleased that Madison Media was chosen."

Madison Media already handles a number of prestigious clients including Coca-Cola, P&G, Godrej Consumer Products, Godrej Sara Lee, Kinetic, Maruti and BPL. Madison Media is a part of Madison Communications, which has specialized units in Creative, Media, PR, Rural and Outdoor.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign