Says Ms. Punitha Arumugam, Chief Operating Officer of Madison Media (West) who led the pitch, "We will make media a key driver to build the various brands of the ESSEL Group."
Says Mr. Sam Balsara, Chairman and Managing Director of Madison Communications Pvt. Ltd., "The ESSEL group with a prominent media company like ZEE is in a better position to recognize an outstanding media specialist who can deliver value on the ground and therefore I am particularly pleased that Madison Media was chosen."
Madison Media already handles a number of prestigious clients including Coca-Cola, P&G, Godrej Consumer Products, Godrej Sara Lee, Kinetic, Maruti and BPL. Madison Media is a part of Madison Communications, which has specialized units in Creative, Media, PR, Rural and Outdoor.