Top Story


Home >> Advertising >> Article

Madison Media bags Blue Star, account size pegged at Rs 15 crore upwards

Font Size   16
Madison Media bags Blue Star, account size pegged at Rs 15 crore upwards

Madison Media has started the new financial year on a good note by winning the Blue Star media planning and buying AoR in the wake of a multi-agency pitch. Even as no details were forthcoming from the client or the agency on the size of the business, sources close to the situation peg the account at between Rs 15 crore and Rs 20 crore.

It may be recalled that Blue Star had been a Madison client in the 90s. The account will be serviced by Madison Media General Manager, Vanita Keswani, who, in turn, will report to Madison Media Group CEO, Punitha Arumugam.

Confirming the development, B Thiagarajan, Vice-President, Air-conditioning & Refrigeration Service Division, Blue Star, said, “Given the increasing importance of media planning and buying in the overall marketing game, we decided to give independent charge of our media to a separate specialist media agency. We were impressed by Madison’s track record, and their huge infrastructure and tools and processes. We are confident that we have made the right decision.”

Sam Balsara, Chairman & Managing Director, Madison Communications, added, “We are delighted to bring back Blue Star, a fine, blue-chip, blue pedigree company, into our roster of clients. We have happy memories of dealing with Blue Star as a full-service agency in the 90s and are confident that our specialist skills can go a long way in further building the Blue Star brand and creating a preference for their cooling solutions. The amount of business generated in the B2B segment has escaped the attention of the advertising sector and we hope our focus on it will develop a new stream of clients and revenues for the entire advertising sector.”

Madison Media handles clients like P&G, Gillette, Coca-Cola, Godrej Consumer Products, Godrej Sara Lee, Airtel, General Motors, Kinetic, Playwin, TVS, Acer, Asian Paints, Marico, Tata Tea, Tata AIG, Radio Mirchi, Kotak and Cadbury. The Rs 1,000-crore Madison Media is a part of Madison World, which also has specialist units in Creative, Outdoor, PR, Rural, Retail and Entertainment.


The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Despite the economic slowdown, Star TV has managed to earn more than Rs 250 crores in advertising revenue from the India-Australia T20 series

Sorrell who is in India for WPP’s first-ever board meeting in the country, hints at more acquisitions and announces a second role for CVL Srinivas, CEO, South Asia, GroupM

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016