The year 2006 has begun on a good note for Madison Creative. The agency has added four new accounts to its kitty, which include Cinemax, Dale Carnegie Training, Everest Industries Roofing & Boards and Asbestos Cement Products Manufacturer’s Association.
Speaking on the wins, Prabha Prabhu, Executive Director, Madison Communications, said, “We are delighted in winning these four accounts. These wins are going to help maintain the 54 per cent growth rate that Madison Creative had achieved last year.”
Sanjay Jha, Director, Dale Carnegie Training, said, “We preferred Madison Creative over all the other advertising agencies on account of their depth of understanding of our business and creative capabilities. We have been extremely inspired by their relentless effort to research the business segment we operate in, and value-add by not just looking at advertising alone, but also public relations and events.”
Devang Sampat, GM-Marketing, Cinemax, said, “We have been pioneers in multiplexes and are determined in making our presence felt across the country. We were looking for an agency, which not only excelled in creative designs but would also help us in building a vital brand image, and Madison Creative is the obvious choice.”
Sanghi, Executive Director, Marketing, Everest Industries, said, “We asked several agencies to pitch for a new line of product that we are planning to launch. We were very impressed with the complete solution – both marketing and advertising – that Madison Creative provided. This made us to decide on the agency.”
These four new account wins follows Janmat, Nobel Hygiene Pvt Ltd, Forbes Yellow Pages, Smart Photography, Bike India, Car India and Computer Active – accounts that Madison Creative has won in the last few months.
Madison Creative is the full service agency of Madison World, which also has specialist units in Media, PR, Outdoor, Rural, Retail and Entertainment with 375 communication professionals working in eight cities across India.