Madison Creative, Delhi – the full-service advertising arm of Madison Communications, has won the creative duties for Bajaj Capital, India’s premier financial planning and investment advisory services company.
The new account, according to Prabha Prabhu, Executive Director, Madison Communications, will add Rs 5 crore to the agency’s billings. Prabhu credits the win to sound strategic thinking, great creative work done by a talented, committed and highly creative team.
According to Rajiv Bajaj, MD, Bajaj Capital, “Our objective is to strengthen our position as the premier financial planning brand for individual investors. The track record of Madison Creative portrays strengths in partnering brands in their success stories. The agency has the capability of blending strategic planning and good creative development. This is the primary reason why we decided to take them on as our communication partners.”
This win adds to four other recent wins by Madison Creative, namely Hindware, Oobe, Daksh services and BenQ.