Top Story


Home >> Advertising >> Article

Madison Creative bags three accounts including SAB TV’s new channels; total ad spend Rs 15 crore

Font Size   16
Madison Creative bags three accounts including SAB TV’s new channels; total ad spend Rs 15 crore

Madison Creative has bagged the advertising accounts of Rustomjee, leading Mumbai real estate developers; Teddy and Friends baby pads and diapers and adult incontinence products of Nobel Hygiene; and Adhikari Brother’s new channels Mi Marathi and Janmat. The three accounts are worth a total billing Rs 15 crore.

According to Markand Adhikari, Vice-Chairman & MD, Sri Adhikari Brothers News & Television Network Ltd., “The channel business is becoming extremely competitive with a plethora of launches. We needed an agency that will put the client’s interest first and make a success of the channel. I believe Madison Creative always has the client’s interest at heart.”

Percy Chowdhry, Director, Keystone Group, commented, “Real estate is going to witness even more competition with FDI coming in. In such a scenario we wanted to associate with the best agency that will meet the international challenge.”

Kamal Johari, Director, Nobel Hygiene, “We have been in the market for five years now. Our customers are extremely satisfied with our product quality. It is time now to be very aggressive and for that we need a very professional agency with a good track record. And Madison Creative has made several brands leaders in the market place.”

Prabha Prabhu, Executive Director, Madison Communications, said, “We are delighted with winning three accounts in a single week. They are such diverse categories and all are equally challenging.”

Madison Creative is the full service agency of Madison World which also has specialist units in media, PR, outdoor, rural, retail and entertainment.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.