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Madison Creative bags three accounts including SAB TV’s new channels; total ad spend Rs 15 crore

03-August-2005
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Madison Creative bags three accounts including SAB TV’s new channels; total ad spend Rs 15 crore

Madison Creative has bagged the advertising accounts of Rustomjee, leading Mumbai real estate developers; Teddy and Friends baby pads and diapers and adult incontinence products of Nobel Hygiene; and Adhikari Brother’s new channels Mi Marathi and Janmat. The three accounts are worth a total billing Rs 15 crore.

According to Markand Adhikari, Vice-Chairman & MD, Sri Adhikari Brothers News & Television Network Ltd., “The channel business is becoming extremely competitive with a plethora of launches. We needed an agency that will put the client’s interest first and make a success of the channel. I believe Madison Creative always has the client’s interest at heart.”

Percy Chowdhry, Director, Keystone Group, commented, “Real estate is going to witness even more competition with FDI coming in. In such a scenario we wanted to associate with the best agency that will meet the international challenge.”

Kamal Johari, Director, Nobel Hygiene, “We have been in the market for five years now. Our customers are extremely satisfied with our product quality. It is time now to be very aggressive and for that we need a very professional agency with a good track record. And Madison Creative has made several brands leaders in the market place.”

Prabha Prabhu, Executive Director, Madison Communications, said, “We are delighted with winning three accounts in a single week. They are such diverse categories and all are equally challenging.”

Madison Creative is the full service agency of Madison World which also has specialist units in media, PR, outdoor, rural, retail and entertainment.

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