Madison Creative has bagged the creative duties of Yellow Pages. The account is pegged in the region of Rs 8 crore.
Hoshang S Billimoria, CEO of Next Gen Publishing, said, "Yellow Pages is a tough business and is undergoing a big metamorphosis and we needed an agency that could understand the transformation that is taking place in the product and communicate effectively to our advertisers and end users."
Prabha Prabhu, Executive Director, Madison Communications, said, "We are delighted that Forbes Yellow Pages chose us after a review of few agencies. Yellow Pages, anywhere in the world is an exciting business for creatives to work on and we look forward to the excitement and challenge of making Forbes Yellow Pages as the Yellow Pages of India."
Madison Creative is part of Madison World, which also has specialist units in media, PR, outdoor, rural, retail and entertainment with 375 communication professionals working in 8 cities across India and Dubai.