Deccan Chronicle, a strong player in the Andhra Pradesh market, has an aggressive plan of action in place. Correspondingly, the publication was on the look out for a creative partner and has decided on Madison Creative. The ad spends is in the region of Rs 5 crore.
Madison Creative Mumbai is a full service-advertising arm of Madison Communications. With this, the agency will take care of the complete duties of Deccan Chronicle. Even as the publication presently has presence in the AP market, it is set to soon extend this to other regions and the new responsibilities will also be taken care of by Madison.
"We were looking for an agency that would provide us with strategic and creative advice that helps us leverage the strength of newspapers that our target and prospect readers can relate to," said Venkattram Reddy, Chairman, Deccan Chronicle Holdings Ltd.
"We have decided on Madison after doing an exhaustive scan and I am sure we have made the right choice," he added
"A newspaper is a very exciting brand to handle with the increasing competition in the market," said Madison's Prabha Prabhu, "Also, it is a great opportunity to showcase our creative and strategic abilities."
Madison Creative is a part of Madison Communications, which has specialised presence in the disciplines of media, PR, outdoor, retail, rural, and entertainment in addition to creative.