Top Story

e4m_logo.png

Home >> Advertising >> Article

Madison clinches Bharti AXA Life Insurance account worth Rs 20 cr

14-November-2006
Font Size   16
Share
Madison clinches Bharti AXA Life Insurance account worth Rs 20 cr

After taking a call on its creative agency in May 2006, Bharti AXA Life Insurance has awarded its media duties to Madison Media. The account will be handled by Madison Media Infinity. The creative agency on the business is Contract Advertising. The account is pegged at Rs 20-25 crore.

Even though the client and the agency were not willing to comment, a source close to the development confirmed the development. The media pitch was on since May 2006 and the final tug of war was between Madison Media and Starcom.

As is known, following the agreement signed in August 2005, wherein Bharti Enterprises and AXA Asia Pacific Holdings Ltd (AXA) established a joint venture -- Bharti AXA Life Insurance Company Ltd – to carry on life insurance business in India, operations have commenced in India.

Under the joint venture agreement, AXA will have 26 per cent equity in the venture, while Bharti will hold the balance. The JV will have access to AXA’s global life insurance and asset management expertise. Bharti will bring its strong local market knowledge, reputation and India-wide retail presence to the venture.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group