Top Story

e4m_logo.png

Home >> Advertising >> Article

Madison BMB wins Asian Paints’ Bath Business account

30-March-2016
Font Size   16
Share
Madison BMB wins Asian Paints’ Bath Business account

Madison BMB has bagged the Asian Paints’ Bath Business mandate. As part of the mandate, the agency will handle the advertising strategy for all brands that come under the Bath Business vertical of Asian Paints.

Commenting on the win, Prabha Prabhu, CEO, Madison BMB said, “To begin with Asian Paints gave us a project on Ess Ess, (Bath Fittings and Accessories), a brand that Asian Paints had bought over.  We did a good job in terms of Strategy and Creative. And that made Asian Paints give us the creative responsibilities for the entire bath business on a retainer. I am proud to be associated with a prestigious company like Asian paints. It is stimulating for me and my people to work with the very capable brand teams at Asian Paints. After owning the walls, we will work towards Asian Paints owning the bath space. We, the agency and the brand team at Asian Paints are working towards fulfilling this objective.”

Raj Nair, Chief Creative Officer, Madison BMB added, “It’s great to work with the leadership and brand team at Asian Paints Bath Business. The opportunity to build brands through communication, ground up, is truly challenging and stimulating at the same time. We are in the process of developing work that is above, below and through the line and making sure ideation with regard to strategy and creative is truly insightful followed by pitch perfect execution.”

Speaking about the association, Manish Choksi, President, Home Improvement, International Business and IT, Asian Paints said, “We are happy to have Madison BMB work on our Bath Business portfolio. In the short duration that they have worked with us, they have successfully created ideas and campaigns that have brought saliency for our bath brands. The conceptualization and execution of ideas – both have been done quite well.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.