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Madison BMB wins Angel Broking account

02-March-2016
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Madison BMB wins Angel Broking account

Madison BMB has announced the win of Angel Broking account in a multi agency pitch. The agency has won the mandate to do the advertising, strategy and creative for Angel Broking Ltd and all the other group companies which consists of Angel Global Capital Pvt. Ltd., Angel Commodities Broking Ltd., Angel Securities Ltd. and Angel Financial Advisors Pvt Ltd.

Prabha Prabhu, CEO, Madison BMB said, “We won the Angel Broking Account in a multi agency pitch. Angel Broking is a respected Stock – Broking and Wealth Management company, established in 1987. Known for its unique retail-focused stock trading business model, Angel is committed to providing ‘Personalised Service’ to all its clients. They believe in providing speed, precision, customisation and convenience to their retail customers.”

She added, “Angel Broking has been in the forefront of technology and Innovation. They have been constantly evolving by providing digitisation of all their services, catering to today’s Digital Natives. The objective of Angel was to portray this image. And our Strategy and Creative achieved creating the imagery of a Digitally Savvy Broking Company with their superior online offerings. We plan to track the image every quarter and I can’t wait to see the positive result after 3 months of releasing the campaign.”

 Raj Nair, Chief Creative Officer, Madison BMB, added, “Angel Broking is no new name in the world of investments, wealth management and stock-broking, having been trailblazers since well over two decades now. Angel Broking’s expertise and award winning services have been instrumental in leading the way for others to follow. Their brief to us was clear – set Angel flying high by communicating about the new age Digital avatar of Angel. We approached the communication task by devising a fully integrated approach and managed to make the Angel Broking team see value and differentiation in the proposition and communication. During the process we have worked hand in hand with the team at Angel Broking. Hopefully, the campaign will achieve their goals and go a long way towards cementing a great relationship for the brand with the digital native consumer.”

Gagan Singla, CMO, Angel Broking said, “Angel Broking strives towards enhancing wealth of its customers through its ‘best-in-class’ research and advisory, trading products and digital experience. Hence the imperative to have a creative agency on board who could share our ideology and help us in our initiatives to drive further value. Madison with their “out-of-the-box” creative edge and research-backed strategy reflected these sentiments and was the natural choice to partner with. I am sure that together we will create some path breaking work and scale heights in our communication.”

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