Madison BMB, the advertising unit of Madison World, has won seven new accounts in nine months. The accounts include Angel broking, Miraj Cinemas, Naman Group, Aditya Birla Health Insurance, Web Talkies, Amul Bodywarmers, and Vistaprint.
On the heels of the work for Jiyo Parsi that stirred not just Parsis but the entire nation, came the campaign for cartrade.com. The series of TV ads starring lovable dogs and innovative activation helped them triple registrations and become indisputable leaders in the automotive portal segment. But this success wasn't a flash in the pan.Exactly a year ago in January 2016, Angel Broking signed up with Madison BMB after a multi-agency pitch. In the months that followed, ARQ, the engine that powers Angel Broking, which was a creation of Madison BMB, was born, launched, and became an overnight success.
With the making of three films and a new campaign, downloads of the Angel Broking app touched a new high of almost a lakh and a half. The industry recognized them with various brand, product innovation and app related awards like Master Brand, Technology Effectiveness, Launch of the Year, and the Best Mobile Trading App.
January 2016 also saw the birth of the Amul Innerwear Jiyo Dhinak Dhin Dha campaign.A new and competitive positioning for HyperCITY “Something Fresh Every Day” was adopted with a fresh new look given to the communication. Fashion shoots and branding have been undertaken besides new campaigns for their sales and festival communication, which have helped them to continue doing well in the present cash-less situation.
Asian Paints Baths Division launched Royale with high-end communication in Bangalore, Gujarat, Maharashtra, and Punjab. A new campaign for Asian Paints Sleek showcasing high-end kitchens for the contemporary Indian woman has been developed.
Among other initiatives, a unique packaging box/display was created for Doy Bath Buddies of VVF, which had various interesting animal characters, stories, and puzzles besides showcasing the animal shaped soaps.
Madison BMB helped Prince Pipes consolidate their position in the market with a new campaign for Silentfit and communication for the launch of Prince Udaan, the comprehensive partner incentive program.
The very latestcampaign for Vistaprint, an online customized printing solutions company for small and medium sized businesses, has just broken on TV and online to positive reviews.
Madison BMB was crowned Agency of the Year at the Dainik Bhaskar Ink Awards; it won several Abbys as well.
Raj Nair, CEO and Chief Creative Officer, Madison BMB, shares, “Creativity, intuitiveness, responsiveness, agility, all to the best of our ability, are just some of the things we constantly endeavour to bring to the table. We seek to surprise whenever we can, whether client or consumer. And we keep telling ourselves, go for bigger, better, faster, more. After all, why settle?”
Kim Solomon, COO, Madison BMB, shares,“This is just the beginning. Seven new client wins over the last nine months is just an indication of where we are headed and the speed we represent. An exponentially high rate of growth is the only way ahead.”
Apart from the seven new clients, the agency also handles HyperCITY, Asian Paints Baths Division, Olivia Cosmetics, VVF (manufacturers of Doy, Jo, and Bactershield soaps), Prince Pipes & Fittings, and Neelkanth.