Madison BMB has started 2017 with a bang with the launch of their commercial for Vistaprint, India’s leading printing solutions expert, which went on air on Friday. The campaign, which comprises a TVC, focuses on printing solutions for businesses, entrepreneurs and individuals.
The objective of the television commercial was to showcase how convenient it is for small and medium-sized businesses to print their visiting cards, apparel, stationery and merchandise to take their enterprise forward and broaden their reach.
“Vistaprint.in facilitates translating business owners’ tremendous sense of pride and passion into an identity for their venture through a wide range of beautiful, high quality printed products. In the otherwise unorganised print industry, the TV spot aims at creating awareness about Vistaprint.in as an alternative one-stop-shop platform for all printing needs leveraging the ‘convenience of online’ and ‘quality assurance of a global trusted brand’,” said NileshParwani, CEO, Vistaprint, India.
CMO Bharath Sastry said Vistaprint.in offers a wide selection of products and design, which are customised with high focus on quality and customer service. “We wanted to show the role our products play in the life of an entrepreneur and the level of engagement involved. The hero of our ad, Mani, and his ‘hugely’ interesting colleagues are having fun with the products they have created, much to the delight of their potential customers,” he said.
For Madison BMB the larger task was to convey to small businesses that if they are an entrepreneur or a small business looking to make an impression with a distinctive identity and want elegant designs printed to their liking without a premium attached to it, and also want it delivered at their doorstep, then they should look no further than Vistaprint.
“We needed to communicate this in an engaging and memorable manner, so we set about the task by ensuring that the creative idea communicated this well. The end result is an endearing mix of stand-out visuals, arresting music and a catchy tagline that is bound to stay in the viewers’ minds for some time to come. The tagline ‘What’s your print?’ specifically asks the viewer – in a friendly, yet memorable way (In Mani’s voice) – to go ahead and make their choice depending on their specific printing requirement,” explains Raj Nair, CEO and Chief Creative Officer, Madison BMB.
Vistaprint is a brand from the house of Cimpress, a company based in Netherlands, which started operations in India 4 years ago. Vistaprint’s offering encompasses services from Visiting cards, Polo T-shirts, Caps and Bags, Embroidered Apparels, Letterheads, Photobooks, Custom Pens and Branded Apparel and Merchandise.